Value Proposition Development
Develop the right proposition for your customers
Most companies have no lack of ideas. Often however, a structured way of working is lacking to create a customer-centric and realizable proposition. How do you tackle the development of a proposition in a structured way? What methods and techniques are useful?
The Propositions House
Questions that many companies have are:
- When to start proposition development?
- How do you tackle proposition development?
- How do you determine which proposition is the best?
- How do you translate the propositions into an implementation plan?
- How do you measure whether you realize the desired benefits?
As a company, you keep in touch with the market. You speak to customers and prospects, keep an eye on competitors, changes in technology and laws and regulations. Especially to decide whether you need to modify your product or service portfolio.
Value Proposition development training
The three-day training “Proposition Development” is a practical training with the objective to develop one or more real propositions during the training. This ensures an interactive and practical way to understand the theory and practice. After this training, you can immediately apply your new skills to your daily work and further sharpen your proposition.
